While most of these studies conflict with one another, they also consistently conflict with my own analysis.The best time to post depends on your business and your audience. With a little extra effort and a little creative thinking, you can determine the best time for you.
Focus on understanding your audience
Research shows that a Facebook post receives half of its reach within 30 minutes. Consequently, you should try to determine when your fans are on Facebook and aim to schedule your posts around that time.
Step 1: Determine who your audience is
Look at your Facebook demographics. They may be different than you think. You can review the age range and gender break down by opening your Facebook Insights and visiting the “Likes” tab. If you have multiple locations or a large customer base, you will want to review the location of your audience as they may be spread across various time zones.
Step: 2: Think about what their day looks like
Now that you know the demographic of your audience, think about their day — is your typical fan a mom? A student? Likely to work at 9-5 job? All of these factors can help determine the best time to post on your page.
Step 3: Apply what you know
Use the information you now have about your audience to post effectively. These Facebook statistics might also help provide more insight about posting best practices.
If you want to analyze actual numbers to determine if past posting times (or if trying new posting times) are working effectively, simply follow these steps for using Facebook Insights.
The bottom line?
The best time to post on Facebook is when your audience will see it. And this is going to be unique to you and your business.