About Avilash Aniruth

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So far Avilash Aniruth has created 107 blog entries.

Twitter Is Catching Up to Facebook in Ad Targeting

Twitter announced that advertisers can now reach you through your Twitter ID or email address, offering the kind of targeted ad messages that Facebook specializes in. Granting access to email addresses could mean more CRM messaging. If you signed up for a Banana Republic credit card, for instance, you might now be targeted on Twitter with Promoted Tweets from the company advertising a one-day sale. Using Twitter IDs (usernames and handles), meanwhile, will let advertisers seek out influencers in a given topic or category. If you’re a car buff, then Ford might tailor its ad messages to you on the platform as well. […]

I Love Durban Lauch

The [...]

Richard Branson: the importance of a business mentor

Having received help from a business mentor during his struggle to get Virgin Atlantic off the ground, Richard Branson knows all about the importance of having someone to look up to. “It’s always good to have a helping hand at the start. I wouldn’t have got anywhere in the airline industry without the mentorship of Sir Freddie Laker [founder of Laker Airways, below]. Now, I love mentoring young entrepreneurs. As American author and businessman Zig Ziglar said: “A lot of people have gone further than they thought they could because someone else thought they could.” Find a mentor,” wrote the Virgin Group founder in The Sun. […]

What Social Networks Can’t Teach You About Networking

Social [...]